Messy data means missed conversions.
We collect product facts, structure them into clean schemas, and generate conversion-ready content — all grounded in verified data you control.
Feed-ready for Google Merchant, Meta, and AI shopping agents.
E-commerce data is messy. Product information is scattered, incomplete, and inconsistent. As AI agents become the new shoppers, your data needs to be structured, accurate, and machine-readable.
Missing descriptions, no specs, empty fields. Products lack content to sell them.
Data lives in ERP, PIM, suppliers, spreadsheets. No single source of truth.
Different suppliers, different formats. No standard structure across catalog.
AI shopping agents and product feeds need structured attributes to compare and surface your products.
Manual enrichment doesn't scale for thousands of SKUs.
Search Generative Experience
Google's AI-generated search results pull product data directly into answers. Well-structured, complete product data gives you a competitive edge in AI Overviews.
Performance Max + AI
Google's AI Max uses your product feed data to generate ad creatives and targeting. Better structured data enables better AI-generated ads.
AI shopping assistants, autonomous purchasing agents, and LLM-powered search are changing how products are discovered and bought. They don't read marketing fluff — they need structured, factual, machine-readable data.
Your product data is the interface between your catalog and AI agents. Messy data means missed conversions.
We connect to your systems and gather facts from trusted sources
We organize messy data into clean, standardized schemas
AI generates compelling content grounded in verified facts only
Once configured, enrichment runs automatically for new products
You can't control the AI — but you decide what data it gets. You review and approve the enriched content before it's used by AI Overviews and shopping agents.
Our two-tier system separates fact collection from content generation, ensuring every piece of enriched content is grounded in verified data.
Deterministic • No AI • Verified Sources
LLM-Powered • Fact-Grounded • No Web Search
We collect verified product facts from trusted industry databases. Every fact is traceable to its source.
Official product data from EAN/GTIN registries. Includes brand, manufacturer, dimensions, and standardized attributes.
We sync your existing product data from Shopify, WooCommerce, or Magento as the foundation.
Upload manufacturer PDFs, spec sheets, and catalogs. We extract structured data automatically.
Connect directly to your internal systems. Any dataloader integration works for factfinding.
Unified taxonomy mapped to industry standards
Every product is classified and automatically mapped to Google Merchant categories, Meta catalogs, and feed-ready formats.
5,500+ categories
Product catalog
Structured for AI product discovery
XML, CSV, JSON
## Product Facts (SKU: 24144756BLK)
- **Title**: Skechers On-The-Go Stellar Alpine Adventure
(source: platform_sync, confidence: 100%)
- **Brand**: Skechers
(source: gs1_barcode, confidence: 100%)
- **Material**: Synthetic leather, Textile upper
(source: gs1_barcode, confidence: 95%)
- **Waterproof**: Yes
(source: manufacturer_doc, confidence: 100%)
- **Insole Technology**: Air-Cooled Goga Mat
(source: manufacturer_doc, confidence: 100%)
- **Season**: Winter
(source: gs1_barcode, confidence: 90%)Raw facts are transformed through multiple processing stages before enrichment. Each step ensures data quality, consistency, and searchability.
GS1, Barcodes, PDFs, Platform APIs
Normalize to product ontology
Embeddings + pgvector
Every fact is mapped to our proprietary product ontology with 500+ standardized attributes across verticals.
Facts are embedded into high-dimensional vector space for semantic search and similarity matching.
Deduplicate and merge facts from multiple sources with confidence-weighted resolution.
┌─────────────────────────────────────┐
│ entity_component │
├─────────────────────────────────────┤
│ entity_id │ component_type │
│──────────────┼──────────────────────│
│ 833618440... │ identity │
│ 833618440... │ pricing │
│ 833618440... │ media │
│ 833618440... │ enriched ← OUTPUT │
└─────────────────────────────────────┘┌─────────────────────────────────────┐
│ manufacturer_fact │
├─────────────────────────────────────┤
│ attribute_id │ value │ source │
│──────────────┼──────────┼───────────│
│ material │ leather │ gs1 │
│ waterproof │ true │ mfr_doc │
│ weight_kg │ 0.45 │ barcode │
│ embedding │ vec(1536)│ computed │
└─────────────────────────────────────┘The AI generates compelling content using only the verified fact sheet. Web search is disabled to prevent hallucinations.
The AI reads only from the verified fact sheet and is instructed to leave fields empty if data is missing. This architecture ensures every claim in your product content can be traced back to a verified source.
Enriched data includes all required fields for advertising platforms and marketplaces. Export directly or push via API.
Rich, accurate product content ready for your e-commerce platform.
SKU: 24144756BLK
SKU: 24144756BLK
Skechers On-The-Go Stellar Alpine Adventure -nilkkurit yhdistävät vedenpitävän rakenteen ja Air-Cooled Goga Mat™ -pohjallisteknologian...
Getting enrichment right takes iteration. We work closely with you to configure, review, and optimize until the output matches your brand perfectly.
We create your store configuration based on your feedback. This includes your brand's tone of voice, writing style, and content guidelines.
We identify which fields to enrich across three categories, based on your platform and business needs.
Structured data extraction
Customer-facing content
Search optimization
We run enrichment on a sample of products. You review the output and provide feedback. This typically takes 2-4 rounds to get right.
Typical feedback: "Descriptions too long" • "More emphasis on sustainability" • "Don't mention competitors" • "Use Finnish product terms"
Your product data syncs in real-time to our system. When you add or update products in your store, we have the changes immediately.
We can collect additional facts from your internal data sources to make enrichment even more accurate.
What do buyers ask about your products? These questions reveal gaps in your content and inform better FAQs.
Reviews contain real-world insights: "runs small", "great for hiking", "battery lasts 3 days". We extract these as facts.
Once you approve the enrichment quality, we can run it automatically for all products. You choose how content gets back to your store.
You review enriched content in our viewer and manually update your store with approved content.
Once everything is configured and approved, enrichment runs automatically. New products get enriched and pushed to your store via API.
Get started with fact-driven product enrichment. Verified facts transformed into compelling content. Designed to keep your product data accurate and AI-ready.